The Elevation of Mind and Body

Elevation Burger’s partnership with Nuqat has entered its third sensational year. Nuqat’s Creative Conference held its sixth annual event under the theme of “Copy/Paste: How imitation both inspires and limits creative production.” There were over 20 lectures, from the 11th to the 13th of November 2015, presented by exceptional individuals from Kuwait and all over the globe. Not only was our food station refueling the Nuqateers with %100 USDA certified organic beef burgers from 10:00AM to sunset, but we also sponsored a workshop run by Wajha, a non-profit social design initiative. (More details about the workshop will be posted in a following blog post!)

Raya Marcus

The first day was remarkable. Rayya Marcos, a Lebanese fashion designer and winner of the Woolmark Prize for her collection Bird on a Wire, presented a stimulating lecture titled Call for Revolution.  She explained her vision by asking “Why just change fabric? Why not make something new?” At Elevation Burger, we are aware that the burger has been around since the 1880’s. Hans Hess, Elevation Burger’s founder, was inspired by the concept of healthy eating and used creativity and passion in order to create something of his own. By using grass-fed beef and fresh produce, we have revolutionized the burger into something that fits the world’s consciousness of what organic food is and why it matters.

On top is the presenter, Faisal Al Fuhaid, with Mark, Ascia, and Dr. Nicholas Scull. Middle right are Wajha’s founders, Ali Almasri and Hussein Alazaat. Left and bottom right is Abdulaziz Al Humaidi.

The second day didn’t start out with a lecture, but with a Cross Cultural Diwaniya. Faisal Al Fuhaid, the creator, engaged a panel consisting of two influential bloggers (Mark and Ascia) and Dr. Skull (a psychologist) about how bloggers have the power to influence. We are inspired by global trend of leading a healthier lifestyle and encourage our guests to make smarter food choices. Like them, we believe that we have a social responsibility to live by example and use the power of influence in a positive way.

We believe in supporting community development and innovative ideas, which was the cornerstone of Wajha’s lecture. Founded by Hussein Alazaat and Ali Almasri, Wajha change the façade of barbershops, bookstores, and grocery stores. Just like how we decided that opening a restaurant in Qurtuba wasn’t enough, we completely redesigned the building in order to create an original and eye-catching façade. We were also proud to see Abdulaziz Alhumaidi hosting his own lecture titled Paste. An architect by day but The Sound Social DJ by night, he kept the vibe upbeat at Nuqat and you can now hear his original music playing in Al Bidaa and Qurtoba.

Dr. Amar Behbahani

On the left is our quaint station! Top right is Badr Ward, and bottom right are the sketches done by the audience for Dr. Amar Behbahani’s interactive game.

Day three’s agenda included an Interactive Game, but no other information was given so we were curious to see what would happen. Dr. Amar Behbahani instructed the audience to draw sketches based on keywords, swap them with their neighbors, and then stand up if they saw any similarities. When almost everyone stood up, she emphasized that “There is no such thing as copy paste, there is humanity.” All the sketches were later hanged outside at the entrance to remind us that our similarities are not a result of just mimicking, but part of human nature.

Badr Ward, the CEO of Lamsa, presented a lecture called Old New Kid on the Block. His application reads out hundreds of Arabic books to children, and boasts 200 million downloads to date. He created the app because he believes that “this generation is responsible for the next”, and it is our duty to educate children through stories they can mimic and repeat. Elevation Burger, which also finds inspiration in the passion and originality of children, opened a restaurant at Discovery Mall because we share this revelation. We believe that by educating the community on how to make healthier food choices, and making those choices available, children will mimic their peers and elders and make choices that benefit their health.

As we packed up our station on the last day, we gained a deeper understanding of ourselves and our role towards our guests and community. Can Copy/Paste be a positive thing? Certainly. We gain inspiration from global trends, children, our community– and implement that into how we serve our food and make a positive impact on the world.